Market news
The lira moved — what does that mean for your equipment price?
Not every drop in the lira means you buy cheaper. When the supplier prices in dollars anyway, and when the difference actually reaches you.
Mohammed El-Selouky
Message me on WhatsApp
Egypt · Turkey · the Gulf
Importing from Turkey?Taking on an agency?Pricing a big project?Margins getting eaten?Importing from Turkey?Ask someone who has done it before you.
I'm Mohammed El-Selouky. I've worked between Egypt and Turkey for years — helping factory owners and contracting firms reach a supplier they can trust, and import without paying for trial and error.
Or get the Turkish supplier vetting guide — free ↓
Mohammed El-Selouky
CAIRO — ISTANBUL
01
The Haramain Expansion
Planning engineer — Makkah & Madinah
02
iLift Elevators
Founder — since 2016
03
Direct work with Turkish factories
Sourcing, negotiation and shipping
YOUR AI ADVISOR · FREE
Ask now — answers built on real experience.
An AI assistant trained on how I think and work: importing and sourcing, pricing and cash, operations and projects. Ask it the way you'd ask me — and when it needs a real session, it hands you straight to me.
General guidance — big decisions get a session. No phone number needed to ask.
The assistant needs JavaScript — or message me directly:
WhatsAppWhy listen to me?
Because I am not talking from the outside.
I've been importing and delivering with my own money since 2016. What I tell you, I've done myself. What I warn you about, I got wrong first and paid for it. No theory — experience straight from the market.
CAIRO · 2024
My track record
Every stage taught me something I still use with you today.
2008
Cairo
Planning engineer
A 400-acre project in New Cairo: more than 800 villas plus infrastructure. This is where I learned that a project is won in the planning, before anyone breaks ground.
2010
Makkah & Madinah
The Haramain Expansion — Binladin Group
Planning and site supervision on the largest construction project in the region. Years in an environment with no room for error — and that is the standard I still hold every supplier to.
2016
Cairo
Founded iLift Elevators & Escalators
I became the one making the call and carrying the warranty in front of the client: importing, pricing, installation. This is where real trade started for me.
2023
Istanbul
Working directly with Turkey
Years of daily dealings with Turkish factories: negotiation, inspection, shipping, customs clearance. Today I connect the Egyptian manufacturer with the right Turkish supplier.
Need to ask before you commit?
A 60–90 minute session, online or in person in Cairo. We sit down with your numbers and your situation, and you leave with clear steps you can act on.
What we cover
01
Importing from Turkey
Choosing a supplier and verifying them, negotiating price and payment terms, and working out the real cost to your warehouse door.
02
Agencies and partnerships
Thinking of taking on a Turkish brand agency or entering a manufacturing partnership? We look at how to evaluate it, and what protects you in the agreement.
03
Elevators and equipment
For contractors and developers: reviewing quotes and specifications before you sign, from 10 years of manufacturing and installation.
How we work
1
2
3
Message me on WhatsApp
Two lines is enough: who you are, and what you are stuck on.
We set a time and sit down
Online or in person — a working session, not a chat.
You leave with a plan
A written summary with the steps. And if it needs execution, we talk after that.
The session is paid — so that your time and mine are both respected, and only serious conversations get through. Details on WhatsApp.
Book your session on WhatsAppFree — before you wire a single pound
The Turkish Supplier Vetting Guide
The checklist I run myself before any contract: 21 points — from confirming the factory is real and not a broker's office, to the payment terms that protect you. Leave your number and it reaches you on WhatsApp within a minute.
Done — the guide is on its way to you on WhatsApp ✓
Your number is only used to send the guide — no spam.
Checklist · TR-SUP/21
Page 1 of 4
✓Verifying the Turkish commercial and tax registration
✓Telling a real factory apart from an export office
✓5 questions that expose a supplier on the first call
✓Payment terms that protect you — and when to refuse an advance transfer
✓Working out full landed cost: freight, customs and haulage
++ 16 more points from real deals
I write every week on LinkedIn
Market news translated into decisions, and lessons from real deals.
From a real deal
Two quotes for the same machine, 12% apart — we took the dearer one. Why?
The difference was in the warranty and the spare parts. The one that looked cheap would have cost double at the first breakdown.
Practical guide
The price on the invoice is not what you will pay
A simple formula for landed cost, to run before you compare any two quotes.